Posts Tagged: Direct Mail Marketing

Is it Legal to Purchase a List of Mailing Addresses?

Before you decide to buy healthcare list for mailing to send out mail to the masses, you should know all of the laws that govern direct mail use. The laws pertain to the sending of various mailings to a list of consumers. Businesses will usually be fair game for the receipt of direct mail, as there are not any laws currently in place for keeping this mail from hitting the mailbox for your business. When you can stay in compliance with all of the legislation on direct mail, and you use proper etiquette, you will be able to keep the reputation and branding for your company in decent standing.

Even though purchased mailing lists are still technically legal within the United States, you need to be careful when you are using them. What you also should know is that some studies that have come out recently are showing that these purchased mailing lists are as good as dead. Speaking, when you send a mass mailing out to a mailing list, the information is going to be hard-pressed to reach the audience that you are hoping for.

While looking at a good mobile campaign, or social media push, versus the mailing lists that are either scraped up or purchased, you will find that more positive results will come from the newer mobile technology and social media campaigns.

So, while it is not necessarily against the law to purchase different mailing lists for your advertising agenda, you may just find that this money could be better spent elsewhere. No matter what, you will always conclude that researching all of your options and weighing the different choices will give you the best results in the end. The primary goal should always be gathering viable potential customers in a respectable manner.